70% of women still don’t feel represented in media & advertising.
That’s why we partnered with Girlgaze Photographers, Getty Images and women everywhere to create
Project #ShowUs – the world’s largest stock photo library powered by women to shatter
beauty stereotypes around the world. We’re showing women as they are, not as others believe they should be.
Two years in the making, we worked with 116 photographers, 179 female identifying & non-binary people photographed in 39 countries.
To launch the project, we did everything from digital billboards in Times Square, OOH around NY and London, and even print ads.
This is just the beginning as the image bank is set up to be sustainable for the long run.
To promote the image bank and create awareness, we’ve done everything from film, digital OOH in Times Square & Piccadilly Circus,
OOH in NY, and even a :30 at the Spice Girls tour. See below for some of the highlights.