70% of women still don’t feel represented in media & advertising.
That’s why we partnered with Girlgaze Photographers, Getty Images and women everywhere to create
Project #ShowUs – the world’s largest stock photo library powered by women to shatter
beauty stereotypes around the world. We’re showing women as they are, not as others believe they should be.
Two years in the making, we had 116 photographers, 179 female identifying & non-binary people photographed in 39 countries.
To launch the project, we did everything from digital billboards in Times Square, OOH around NY and London, and even print ads.
This is just the beginning as the image bank is set up to be sustainable for the long run.