We convinced Dove them to give us the keys to their global instagram account to do a live takeover - a first for Dove.

To tie in with the Dove Self-Esteem Project and the insight that you can influence a young girl’s confidence by spending an hour with her, we had Gabi Gregg, a body positivity influencer and fashion designer, spend a day with Shaianne, a young girl from her fanbase.

Some results 📈:

Nearly 7K increase in followers during the Dove Takeover period (5/24-6/4)
Content from the Dove Global Instagram reached 210,382 unique accounts
Including pre-promo and day of, there were 80,399 views in total across the 13 stories.
11,718 engagements (likes, comments, shares) across the 4 in-feed Instagram & Facebook posts.

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It’s happening: the amazing @GabiFresh and Shaianne are taking over our stories with the Dove Self-Esteem Project – and they want your questions! What do you want to know about their confidence journeys and the power of mentorship and self-esteem? Let us know below – and look out for their stories all day today. #HourWithHer #Dove #RealBeauty #SelfEsteem #ConfidentGirl

A post shared by Dove Global Channel 🌎 (@dove) on May 31, 2018 at 9:13am PDT

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That’s a wrap 🎬 Scroll to see highlights from @gabifresh and Shaianne’s takeover of our stories with the Dove Self-Esteem Project. Check out our pinned story to see the mentoring, confidence-building and #RealBeauty in action. #HourWithHer #Dove #SelfEsteem #ConfidentGirl

A post shared by Dove Global Channel 🌎 (@dove) on Jun 1, 2018 at 10:52am PDT